Check out the documentation. This is controlled under Appearance > Theme Options. You just have to upload an image and it will replace the Primero logo.

You will need to provide the logo yourself. We have a photoshop file that you can use although it is not required. Try a 3rd party website like the one below if you just want a simple text logo.
http://supalogo.com
http://www.textfx.co

Thanks for the fast response, Mike. I'll try both links!
Claudia

Hi, Mike..

I managed to create a temporary logo (not so hot) and my question is ..how can I move it down slightly as it is hitting the top bar.? http://talentedyou.com
Thank you so much for your help!
Claudia

You should add padding to the top of your logo if you want to move it higher or lower. Otherwise you will need to add some CSS margins to the #logo div.

Mike,
I'm sorry but what is "padding"? I did this logo on http://www.textfx.co/
And what does, "CSS margins to the #logo div." mean. There's gotta be an easier way to do all this.
Thanks so much,
Claudia

I responded here:
http://support.progressionstudios.com/discussion/841/logo-can-it-be-moved-up-or-down#2

That should provide an easy fix :-)